Sunday reading

Do you think I read newspapers?

Barthi Airtel India Commercials

In my recent visit to India I watched some local television. Television is very useful to discover the psique and culture of a country. I was shocked by the high quality of some Indian Commercials. Specially the Barthi Airtel commercials. The commercial they have now on TV is a powerful message for the upper young class Indian to introduce their 16 mbps ADSL service.

Barthi Airtel knows also how to do generic commercials for the brand without focusing on any product. This commercial is stunning, really inspiring and revelating. It will make any Indian proud of being Indian.

In youtube there are more commercials of Barthi Airtel, all of them really good. I don’t know what agency created those amazing ads but If I would have an Indian company I’m sure I will try to hire them!

GSMA – World Mobile Congress

I visited Barcelona for the biggest trade show in our industry. It was my first GSMA trade show and I learned lots of stuff about what to do and how to do business in a trade show.

Apart of all the interesting work being done in our booth, I also explored the trade show and played with the new toys. I really loved Samsung’s projectors integrated on the cell phones. I can’t wait to develop something using Nokia’s QT libraries and publish it using the new Nokia store.

I attended the Mobile Awards, where lots of start ups introduced interesting projects and crazy ideas on elevator pitches (3 minutes maximum). Seems like not enough time, right? In fact 3 minutes is enough time to decide if the project and the guy introducing the startup will success or not. Some of them even started their careers as showmans. I love to attend this kind of start up events because you can feel a lot of creative energy.

You can feel the vibe and see where the industry is headed for the next years.